On the determination of advertising effectiveness : an empirical study of the German cigarette market

Kaydedildi:
Detaylı Bibliyografya
OCLC:13304444
Yazar: Reuijl, Jan C.
Müşterek Yazar: Rijksuniversiteit te Groningen
Dil:English
Baskı/Yayın Bilgisi: Leiden : H.E. Stenfert Kroese, 1982.
Konular:
Advertising > Cigarettes > Germany (West)
Cigarette industry > Germany (West)
Advertising.
Industrial concentration.
Reclame.
Sigaretten.
Binnenlandse markt.
Materyal Türü:

Tez Monograph

Note that CRL will digitize material from the collection when copyright allows.

Borrow this resource

Item List

Diğer Bilgiler Local Call Number Durum
P-00623390 Kütüphanede

Benzer Materyaller