On the determination of advertising effectiveness : an empirical study of the German cigarette market
Salvato in:
OCLC: | 13304444 |
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Autore principale: | |
Ente Autore: | |
Lingua: | English |
Pubblicazione: |
Leiden :
H.E. Stenfert Kroese,
1982.
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Soggetti: | |
Natura: | Tesi Monograph Note that CRL will digitize material from the collection when copyright allows. |