On the determination of advertising effectiveness : an empirical study of the German cigarette market
Guardat en:
| OCLC: | 13304444 |
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| Autor principal: | |
| Autor corporatiu: | |
| Idioma: | English |
| Publicat: |
Leiden :
H.E. Stenfert Kroese,
1982.
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| Format: | Thesis Monograph Note that CRL will digitize material from the collection when copyright allows. |