On the determination of advertising effectiveness : an empirical study of the German cigarette market
保存先:
| OCLC: | 13304444 |
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| 第一著者: | |
| 団体著者: | |
| 言語: | English |
| 出版事項: |
Leiden :
H.E. Stenfert Kroese,
1982.
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| 主題: | |
| フォーマット: | 学位論文 Monograph Note that CRL will digitize material from the collection when copyright allows. |
| 物理的記述: | 229 p. ; 23 cm. |
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| 書誌: | Includes bibliographical references (p. 207-214) and index. |
| 出版地: | Netherlands. |