APA (7th ed.) Citation

Reuijl, J. C. (1982). On the determination of advertising effectiveness: An empirical study of the German cigarette market. H.E. Stenfert Kroese.

Chicago Style (17th ed.) Citation

Reuijl, Jan C. On the Determination of Advertising Effectiveness: An Empirical Study of the German Cigarette Market. Leiden: H.E. Stenfert Kroese, 1982.

MLA (8th ed.) Citation

Reuijl, Jan C. On the Determination of Advertising Effectiveness: An Empirical Study of the German Cigarette Market. H.E. Stenfert Kroese, 1982.