The theory - practice gap in normative market segmentation models /
Kaydedildi:
OCLC: | 956318181 |
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Yazar: | |
Müşterek Yazar: | |
Dil: | English |
Baskı/Yayın Bilgisi: |
2002.
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Konular: | |
Online Erişim: | Center for Research Libraries |
Materyal Türü: | Tez Monograph Online Erişim |
LEADER | 01376nam a22003617a 4500 | ||
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040 | |a CRL |b eng |e pn |c CRL | ||
049 | |a CRLL | ||
099 | |a Electronic resource | ||
100 | 1 | |a Callaghan, William Michael, |e author. | |
245 | 1 | 4 | |a The theory - practice gap in normative market segmentation models / |c William Michael Callaghan. |
260 | |c 2002. | ||
300 | |a 1 online resource. | ||
336 | |a text |b txt |2 rdacontent. | ||
337 | |a computer |b c |2 rdamedia. | ||
338 | |a online resource |b cr |2 rdacarrier. | ||
502 | |b doctoral |c RMIT University |d 2002. | ||
588 | |a Description based on online resource; title from PDF. | ||
650 | 0 | |a Market segmentation. | |
710 | 2 | |a RMIT University. | |
752 | |a Australia. | ||
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