Marketing, sales promotion, and advertising /

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Bibliographic Details
OCLC:619889
Main Author: Nolan, Carroll Anthony, 1906-
Other Authors: Warmke, Roman F. (joint author.), Rowse, Edward J. (Edward James)
Language:English
Published: Cincinnati, South-western Pub. Co. [1965]
Edition:7th ed.
Subjects:
Advertising > Textbooks.
Business > Textbooks.
Format:

Monograph

Note that CRL will digitize material from the collection when copyright allows.

Description
Item Description:Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising.
Physical Description:x, 613 p. illus. (part col.) map. 24 cm.
Audience:High School.

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