Nolan, C. A., Warmke, R. F., & Rowse, E. J. (1965). Marketing, sales promotion, and advertising (7th ed.). South-western Pub. Co.
Citace podle Chicago (17th ed.)Nolan, Carroll Anthony, Roman F. Warmke, a Edward J. Rowse. Marketing, Sales Promotion, and Advertising. 7th ed. Cincinnati: South-western Pub. Co, 1965.
Citace podle MLA (8th ed.)Nolan, Carroll Anthony, et al. Marketing, Sales Promotion, and Advertising. 7th ed. South-western Pub. Co, 1965.
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