The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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OCLC:34079890
主要作者: Storbacka, Kaj
企业作者: Svenska handelshögskolan (Helsinki, Finland)
语言:English
出版: Helsingfors : Swedish School of Economics and Business Administration, 1994.
丛编:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
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相关项目:Online version: nature of customer relationship profitability.
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