The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Bibliografski detalji
OCLC:34079890
Glavni autor: Storbacka, Kaj
Autor kompanije: Svenska handelshögskolan (Helsinki, Finland)
Jezik:English
Izdano: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Serija:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Teme:
Povezana djela:Online version: nature of customer relationship profitability.
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Disertacija Monograph

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