The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Detalles Bibliográficos
OCLC:34079890
Autor Principal: Storbacka, Kaj
Autor Corporativo: Svenska handelshögskolan (Helsinki, Finland)
Idioma:English
Publicado: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Subjects:
Títulos relacionados:Online version: nature of customer relationship profitability.
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Thesis Monograph

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