The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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OCLC:34079890
Auteur principal: Storbacka, Kaj
Collectivité auteur: Svenska handelshögskolan (Helsinki, Finland)
Langue:English
Publié: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Collection:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
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Documents similaires:Online version: nature of customer relationship profitability.
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