The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Bibliografiske detaljer
OCLC:34079890
Hovedforfatter: Storbacka, Kaj
Institution som forfatter: Svenska handelshögskolan (Helsinki, Finland)
Sprog:English
Udgivet: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Serier:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
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Relaterede værker:Online version: nature of customer relationship profitability.
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Thesis Monograph

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