The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Bibliographic Details
OCLC:34079890
Main Author: Storbacka, Kaj
Corporate Author: Svenska handelshögskolan (Helsinki, Finland)
Language:English
Published: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Subjects:
Customer relations > Mathematical models.
Customer services > Mathematical models.
Banks and banking.
Related Items:Online version: nature of customer relationship profitability.
Format:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

Description
Physical Description:vii, 195 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Place of Publication:Finland.

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