Storbacka, K. (1994). The nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking. Swedish School of Economics and Business Administration.
Trích dẫn kiểu Chicago (xuất bản lần thứ 7)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Helsingfors: Swedish School of Economics and Business Administration, 1994.
Trích dẫn kiểu MLA (xuất bản lần thứ 8)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Swedish School of Economics and Business Administration, 1994.
Cảnh báo: Các trích dẫn này có thể không phải lúc nào cũng chính xác 100%.