Storbacka, K. (1994). The nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking. Swedish School of Economics and Business Administration.
Style de citation Chicago (17e éd.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Helsingfors: Swedish School of Economics and Business Administration, 1994.
Style de citation MLA (8e éd.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Swedish School of Economics and Business Administration, 1994.
Attention : ces citations peuvent ne pas être correctes à 100%.