Storbacka, K. (1994). The nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking. Swedish School of Economics and Business Administration.
Chicago-Zitierstil (17. Ausg.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Helsingfors: Swedish School of Economics and Business Administration, 1994.
MLA-Zitierstil (8. Ausg.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Swedish School of Economics and Business Administration, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.