APA (7th ed.) Citation

Storbacka, K. (1994). The nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking. Swedish School of Economics and Business Administration.

Chicago Style (17th ed.) Citation

Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Helsingfors: Swedish School of Economics and Business Administration, 1994.

MLA (8th ed.) Citation

Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Swedish School of Economics and Business Administration, 1994.