Storbacka, K. (1994). The nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking. Swedish School of Economics and Business Administration.
Citace podle Chicago (17th ed.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Helsingfors: Swedish School of Economics and Business Administration, 1994.
Citace podle MLA (8th ed.)Storbacka, Kaj. The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking. Swedish School of Economics and Business Administration, 1994.
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