The role of region of origin in consumer decision-making and choice /

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Bibliografiske detaljer
OCLC:49359066
Hovedforfatter: Ittersum, Koert van
Institution som forfatter: Wageningen Universiteit
Sprog:English
Udgivet: 2001.
Fag:
globalization.
SMEs.
regional products.
product loyalty.
Format:

Thesis Monograph

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