Low cost marketing analysis : an alternative technology

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Bibliographic Details
OCLC:18450564
Main Author: Piercy, Nigel
Language:English
Published: Bradford, West Yorkshire, England : MCB Publications, c1978.
Series:Management decision ; v. 16, no. 7.
Format:

Monograph

Note that CRL will digitize material from the collection when copyright allows.

Description
Item Description:Includes bibliographies.
Physical Description:p. 372-398 : ill. ; 24 cm.
ISBN:0905440781
ISSN:0025-1747 ;