APA (7th ed.) Citation

Piercy, N. (1978). Low cost marketing analysis: An alternative technology. MCB Publications.

Chicago Style (17th ed.) Citation

Piercy, Nigel. Low Cost Marketing Analysis: An Alternative Technology. Bradford, West Yorkshire, England: MCB Publications, 1978.

MLA (8th ed.) Citation

Piercy, Nigel. Low Cost Marketing Analysis: An Alternative Technology. MCB Publications, 1978.

Warning: These citations may not always be 100% accurate.