APA (7th ed.) Citation

Brewster, A. J., & Palmer, H. H. (1935). Introduction to advertising (3d rev. ed.). McGraw-Hill Book Co.

Chicago Style (17th ed.) Citation

Brewster, Arthur Judson, and Herbert Hall Palmer. Introduction to Advertising. 3d rev. ed. New York, London: McGraw-Hill Book Co, 1935.

MLA (8th ed.) Citation

Brewster, Arthur Judson, and Herbert Hall Palmer. Introduction to Advertising. 3d rev. ed. McGraw-Hill Book Co, 1935.