Husband wife differences in risk perception and risk taking /

Study of perceived risk at the attribute level and its influence on consumer behavior.

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Detalhes bibliográficos
OCLC:9951908
Autor principal: Rajaretnam, J.
Idioma:English
Publicado em: Calcutta : Indian Institute of Management, [1979]
coleção:Working paper series (Indian Institute of Management, Calcutta) ; no. 25.
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Formato:

Monograph

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Descrição Local Call Number Estado
81-904739 Disponível