Husband wife differences in risk perception and risk taking /
Study of perceived risk at the attribute level and its influence on consumer behavior.
Enregistré dans:
| OCLC: | 9951908 |
|---|---|
| Auteur principal: | |
| Langue: | English |
| Publié: |
Calcutta :
Indian Institute of Management,
[1979]
|
| Collection: | Working paper series (Indian Institute of Management, Calcutta) ;
no. 25. |
| Sujets: | |
| Format: | Monograph Note that CRL will digitize material from the collection when copyright allows. |