Husband wife differences in risk perception and risk taking /
Study of perceived risk at the attribute level and its influence on consumer behavior.
Saved in:
OCLC: | 9951908 |
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Hovedforfatter: | |
Sprog: | English |
Udgivet: |
Calcutta :
Indian Institute of Management,
[1979]
|
Serier: | Working paper series (Indian Institute of Management, Calcutta) ;
no. 25. |
Fag: | |
Format: | Monograph Note that CRL will digitize material from the collection when copyright allows. |