Husband wife differences in risk perception and risk taking /

Study of perceived risk at the attribute level and its influence on consumer behavior.

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OCLC:9951908
Hlavní autor: Rajaretnam, J.
Jazyk:English
Vydáno: Calcutta : Indian Institute of Management, [1979]
Edice:Working paper series (Indian Institute of Management, Calcutta) ; no. 25.
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Monograph

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81-904739 Dostupné