Husband wife differences in risk perception and risk taking /
Study of perceived risk at the attribute level and its influence on consumer behavior.
Saved in:
| OCLC: | 9951908 |
|---|---|
| Main Author: | |
| Language: | English |
| Published: |
Calcutta :
Indian Institute of Management,
[1979]
|
| Series: | Working paper series (Indian Institute of Management, Calcutta) ;
no. 25. |
| Subjects: | |
| Format: | Monograph Note that CRL will digitize material from the collection when copyright allows. |