The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles

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书目详细资料
OCLC:31331213
主要作者: Dingena, Marian
企业作者: Erasmus Universiteit Rotterdam
语言:English
出版: Amsterdam : Thesis Publishers, 1994.
丛编:Tinbergen Institute research series ; no. 62.
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Thesis Monograph

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