APA-referens (7:e uppl.)

Converse, P. D. (1935). The elements of marketing (Rev. ed.). Prentice-Hall, Inc..

Chicago-referens (17:e uppl.)

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. New York: Prentice-Hall, Inc., 1935.

MLA-referens (8:e uppl.)

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. Prentice-Hall, Inc., 1935.