Lua APA (7ú heag.)

Converse, P. D. (1935). The elements of marketing (Rev. ed.). Prentice-Hall, Inc..

Lua i Stíl Chicago (17ú heag.)

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. New York: Prentice-Hall, Inc., 1935.

Lua MLA (8ú heag.)

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. Prentice-Hall, Inc., 1935.

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