APA-Zitierstil (7. Ausg.)

Converse, P. D. (1935). The elements of marketing (Rev. ed.). Prentice-Hall, Inc..

Chicago-Zitierstil (17. Ausg.)

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. New York: Prentice-Hall, Inc., 1935.

MLA-Zitierstil (8. Ausg.)

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. Prentice-Hall, Inc., 1935.