APA (7th ed.) Citation

Converse, P. D. (1935). The elements of marketing (Rev. ed.). Prentice-Hall, Inc..

Chicago Style (17th ed.) Citation

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. New York: Prentice-Hall, Inc., 1935.

MLA (8th ed.) Citation

Converse, Paul Dulaney. The Elements of Marketing. Rev. ed. Prentice-Hall, Inc., 1935.