Cita APA (7a ed.)

Cherington, P. T. (1920). The elements of marketing. The Macmillan company.

Cita Chicago Style (17a ed.)

Cherington, Paul Terry. The Elements of Marketing. New York: The Macmillan company, 1920.

Cita MLA (8a ed.)

Cherington, Paul Terry. The Elements of Marketing. The Macmillan company, 1920.