APA (7th ed.) Citation

Cherington, P. T. (1920). The elements of marketing. The Macmillan company.

Chicago Style (17th ed.) Citation

Cherington, Paul Terry. The Elements of Marketing. New York: The Macmillan company, 1920.

MLA (8th ed.) Citation

Cherington, Paul Terry. The Elements of Marketing. The Macmillan company, 1920.