The advertising budget: the marketing and advertising plan.

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Bibliographic Details
OCLC:1292226
Main Author: Mertes, John E.
Language:English
Published: Norman, Oklahoma, Bureau of Business Research, University of Oklahoma, 1963.
Series:University of Oklahoma. Bureau of Business Research Studies in business and economics, no. 52.
Subjects:
Global Resources Program:Southeast Asia Materials Project (SEAM)
Format:

Monograph

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