APA (7th ed.) Citation

Mertes, J. E. (1963). The advertising budget: The marketing and advertising plan. Bureau of Business Research, University of Oklahoma.

Chicago Style (17th ed.) Citation

Mertes, John E. The Advertising Budget: The Marketing and Advertising Plan. Norman, Oklahoma: Bureau of Business Research, University of Oklahoma, 1963.

MLA (8th ed.) Citation

Mertes, John E. The Advertising Budget: The Marketing and Advertising Plan. Bureau of Business Research, University of Oklahoma, 1963.