Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Bibliografski detalji
OCLC:60451432
Glavni autor: Sinha, Piyush Kumar
Autor kompanije: Indian Institute of Management, Ahmedabad
Jezik:English
Izdano: Ahmedabad : Indian Institute of Management, 2002.
Serija:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
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Monograph Microform

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