Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Détails bibliographiques
OCLC:60451432
Auteur principal: Sinha, Piyush Kumar
Collectivité auteur: Indian Institute of Management, Ahmedabad
Langue:English
Publié: Ahmedabad : Indian Institute of Management, 2002.
Collection:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
Sujets:
Consumer behavior > India > Ahmedābād.
Consumers > India > Ahmedābād > Attitudes.
Stores, Retail > India > Ahmedābād.
Format:

Monograph Microform

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FICHE 2002

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