Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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OCLC:60451432
Autor principal: Sinha, Piyush Kumar
Autor corporatiu: Indian Institute of Management, Ahmedabad
Idioma:English
Publicat: Ahmedabad : Indian Institute of Management, 2002.
Col·lecció:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
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