Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Detalles Bibliográficos
OCLC:	60451432
Autor Principal:	Sinha, Piyush Kumar
Autor Corporativo:	Indian Institute of Management, Ahmedabad
Idioma:	English
Publicado:	Ahmedabad : Indian Institute of Management, 2002.
Series:	Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
Subjects:	Consumer behavior > India > Ahmedābād. Consumers > India > Ahmedābād > Attitudes. Stores, Retail > India > Ahmedābād.
Formato:	Monograph Microform Note that CRL will digitize material from the collection when copyright allows.

Descripción
Summary:	Consumer behavior study in retail store conducted at Ahmedabad, India.
Descrición Física:	1 v. (unpaged) ; 30 cm.
Bibliografía:	Includes bibliographical references.