Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Détails bibliographiques
OCLC:	60451432
Auteur principal:	Sinha, Piyush Kumar
Collectivité auteur:	Indian Institute of Management, Ahmedabad
Langue:	English
Publié:	Ahmedabad : Indian Institute of Management, 2002.
Collection:	Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
Sujets:	Consumer behavior > India > Ahmedābād. Consumers > India > Ahmedābād > Attitudes. Stores, Retail > India > Ahmedābād.
Format:	Monograph Microform Note that CRL will digitize material from the collection when copyright allows.

Description
Résumé:	Consumer behavior study in retail store conducted at Ahmedabad, India.
Description matérielle:	1 v. (unpaged) ; 30 cm.
Bibliographie:	Includes bibliographical references.