Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Bibliographic Details
OCLC:60451432
Main Author: Sinha, Piyush Kumar
Corporate Author: Indian Institute of Management, Ahmedabad
Language:English
Published: Ahmedabad : Indian Institute of Management, 2002.
Series:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
Subjects:
Format:

Monograph Microform

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Description
Summary:Consumer behavior study in retail store conducted at Ahmedabad, India.
Physical Description:1 v. (unpaged) ; 30 cm.
Bibliography:Includes bibliographical references.