Sinha, P. K. (2002). Segmenting shoppers on their behaviour. Indian Institute of Management.
Citace podle Chicago (17th ed.)Sinha, Piyush Kumar. Segmenting Shoppers on Their Behaviour. Ahmedabad: Indian Institute of Management, 2002.
Citace podle MLA (8th ed.)Sinha, Piyush Kumar. Segmenting Shoppers on Their Behaviour. Indian Institute of Management, 2002.
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