Les techniques américaines pour la mesure de l'efficacité publicitaire.
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| OCLC: | 36393206 |
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| Main Author: | |
| Language: | French |
| Published: |
Genève,
1956.
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| Subjects: | |
| Format: | Thesis Monograph Note that CRL will digitize material from the collection when copyright allows. |
| Physical Description: | 223 p. 23 cm. |
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| Bibliography: | Bibliography, p. 217-218. |