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शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रAmerican Marketing Association, American Marketing Society, और National Association of Marketing Teachers. Journal of Marketing. [New York]: American Marketing Association.
एमएलए (8वां संस्करण) प्रशस्ति पत्रAmerican Marketing Association, et al. Journal of Marketing. American Marketing Association.
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