Fernald, C. H. (1931). Modern selling. Prentice-Hall.
Chicago Style (17th ed.) CitationFernald, Charles H. Modern Selling. New York: Prentice-Hall, 1931.
MLA (8th ed.) CitationFernald, Charles H. Modern Selling. Prentice-Hall, 1931.
Warning: These citations may not always be 100% accurate.