I persuadörernas verkstad : marknadsföring i Sverige 1920-1965 : en studie av ord och handling hos marknadens aktörer

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Bibliografske podrobnosti
OCLC:51311106
Glavni avtor: Hermansson, Kenth
Korporativna značnica: Stockholms universitet
Jezik:Swedish
Izdano: Stockholm : Almqvist & Wiksell International, c2002.
Serija:Acta Universitatis Stockholmiensis. Stockholm studies in economic history, 36.
Teme:
Marketing > Sweden > History > 20th century.
Consumption (Economics) > Sweden > History > 20th century.
Format:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

Opis
Fizični opis:x, 357 p. : ill. ; 25 cm.
Bibliografija:Includes bibliographical references (p. 339-357)
ISBN:9197430536
ISSN:0346-8305 ;
Place of Publication:Sweden.

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