I persuadörernas verkstad : marknadsföring i Sverige 1920-1965 : en studie av ord och handling hos marknadens aktörer

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Bibliographic Details
OCLC:51311106
Main Author: Hermansson, Kenth
Corporate Author: Stockholms universitet
Language:Swedish
Published: Stockholm : Almqvist & Wiksell International, c2002.
Series:Acta Universitatis Stockholmiensis. Stockholm studies in economic history, 36.
Subjects:
Marketing > Sweden > History > 20th century.
Consumption (Economics) > Sweden > History > 20th century.
Format:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

Description
Physical Description:x, 357 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. 339-357)
ISBN:9197430536
ISSN:0346-8305 ;
Place of Publication:Sweden.

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